本书基于全球视野，全面分析了经济发展、国际贸易、国际投资、区域差异和疫情冲击等外部环境的动态变化以及由此给全球旅游带来的诸多挑战。在此基础上，从全球整体、不同区域、国际组织、各国政府、旅游城市、细分行业和旅游企业等层面系统梳理了旅游业的格局变化、战略调整、创新举措和变革方向。面对全球旅游的新挑战与新变革，需及时调整中国旅游发展方略、建立健全旅游危机管理体系、加快构建全球旅游安全体系，积极推动国内旅游市场复苏、国际旅游关系重塑和旅游产业体系再造，加快形成更加安全、稳定和可持续性的旅游发展新格局。

作为系统研究全球旅游产业发展最新趋势的专题性成果，本书可为各国政府、目的地管理者、科研人员和旅游从业者研判趋势、谋划未来提供智力支撑。

Abstract:Tourism is known as the barometer of the economy.In the more than ten years from the outbreak of the financial crisis in 2008 to 2020,because of frequent international trade frictions and intensified geopolitical risks,the global economy was in a low growth track,and the growth trend of global tourism also slowed down.COVID-19 pandemic has brought new challenges to human life and the world economy.Highly dependent on the economic and human flows brought about by globalization and benefiting from harmonious and stable international exchanges,tourism has been greatly affected and is undergoing the biggest reshaping and transformation since the Second World War.

This book,from a global perspective,comprehensively analyzes the dynamic changes of the external environment,including economic development,international trade,international investment,regional differences and the impact of COVID-19,as well as the challenges brought to global tourism.On this basis,it systematically probes the pattern change,strategic adjustment,innovative measures and reform direction of the global tourism industry from the perspectives of the whole world,different regions,international organizations,governments,tourism cities,subsectors and tourism enterprises respectively.In the face of the global tourism industry from the big change in one hundred,it's necessary to adjust China's tourism development strategy,establish and improve the tourism crisis management system,accelerate the establishment of global security system,actively promote the domestic tourism market recovery,reshape the international tourism relationship and rebuild the tourism industry system,in order to establish a new pattern of world tourism development with more security,stability and sustainability.

This book is a systematic study of the latest trends of global tourism industry.It provides the panoramic analysis and intellectual support for the governments,destination managers,researchers and tourism practitioners to prepare or adjust their strategies and plans.

Key Words: global tourism; new challenges; reform and innovation