本书从传播学的理论视角，透视了中国互联网舆论空间的公民政治参与概况，概述了中国网络舆论发展历程中网民的接触行为与特征，总结了中国网络舆论受制的外部因素，阐明政治势力、经济势力与草根等社会各阶层之间在网络空间中角逐的错综复杂的关系；系统归纳中国网络舆论受制的内部因素，阐明意见领袖、媒介把关人、“知沟”现象等各种因素对网络舆论的制约；指出中国网络舆论“理智与盲动并存、爱国与偏激同在、癫狂与冷静对立”的特征有着深刻的社会渊源，既与政治势力、经济势力息息相关，也同国民信仰及国民媒介素养密不可分。此外，本书还总结了目前中国网络舆论存在的问题，揭示网络舆论之影响及发展流变的规律，阐明网络舆论影响传统媒体舆论监督功能的机制、如何重构媒介生态格局以及网络“公共领域”的方法。作者结合传播学、社会学与政治学等其他社会学科领域的理论揭示中国网络舆论的实质及背后的操控因素；开拓性地提出在新旧媒体舆论监督功能的互相影响下重新构建媒介生态格局。

From the theoretical perspective of communication, this book provides an overview of citizens' political participation in China's Internet public opinion space, summarizes the contact behavior and characteristics of netizens in the development of China's Internet public opinion, summarizes the external factors that are constrained by China's Internet public opinion, and clarifies the intricate relationship between political forces, economic forces and grassroots social strata competing in cyberspace. Systematically summarize the internal factors that are subject to online public opinion in China, and clarify the constraints of various factors such as opinion leaders, media gatekeepers, and the phenomenon of "knowledge gap" on online public opinion; He pointed out that the characteristics of China's Internet public opinion "coexistence of reason and blind action, patriotism and partiality, madness and calm opposition" have profound social origins, which are closely related to political and economic forces, and are also inseparable from national beliefs and national media literacy. In addition, this book also summarizes the current problems of online public opinion in China, reveals the influence of online public opinion and the law of development flow, clarifies the mechanism of online public opinion affecting the supervision function of traditional media public opinion, how to reconstruct the media ecological pattern and the method of online "public domain". The author combines theories in other social disciplines such as communication, sociology, and political science to reveal the essence of online public opinion in China and the manipulation factors behind it. Pioneeringly, it is proposed to reconstruct the media ecological pattern under the influence of the public opinion supervision functions of new and old media.（AI翻译）

暂无简介

用户未登录无权限查看参考文献