随着移动互联网的迅猛发展，越来越多的互联网服务正在向移动互联网迁移。移动阅读是移动互联网最主要的应用之一。移动互联网用户的阅读行为是移动阅读服务的出发点和依据，它直接影响着移动阅读服务的内容和策略。本书在理论上对移动互联网用户阅读行为的内涵、模型等进行研究，初步形成移动互联网用户阅读行为理论框架；在理论研究的基础上，以移动互联网用户阅读行为模型为依据，通过问卷调查、访谈、观察等方法，对移动互联网用户阅读行为进行调查分析；针对我国移动阅读服务的现状和存在问题，基于移动互联网用户阅读行为的理论和调查分析的成果，有针对性地提出改进移动阅读服务的策略。

With the rapid development of the mobile Internet, more and more Internet services are migrating to the mobile Internet. Mobile reading is one of the most important applications of the mobile Internet. The reading behavior of mobile Internet users is the starting point and basis of mobile reading services, which directly affects the content and strategy of mobile reading services. This book theoretically studies the connotation and model of mobile Internet users' reading behavior, and preliminarily forms a theoretical framework for mobile Internet users' reading behavior. On the basis of theoretical research, based on the reading behavior model of mobile Internet users, the reading behavior of mobile Internet users was investigated and analyzed through questionnaire surveys, interviews, observations and other methods. In view of the current situation and existing problems of mobile reading services in China, based on the theory of mobile Internet users' reading behavior and the results of investigation and analysis, targeted strategies for improving mobile reading services are proposed.（AI翻译）

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