本书运用多种理论资源，揭示中国传统文化在大众传媒生存的隐秘之义，是较为全面、透彻的反思之作。以电视传播为切入口，考察半个多世纪以来中国传统文化传播的历史脉络、仪式化的生存形态、知识化转向、国家权力实践与娱乐修辞的理论实践。同时针对当代文化复调格局，提出中国文化发展的交往路径。著作为中国传统文化传播提供了启示。全书资料翔实，风格思辨，视角独特，从中可以获知中国传统文化在资本与权力中的境遇，以及文化传播趋势。

This book uses a variety of theoretical resources to reveal the hidden meaning of traditional Chinese culture in the survival of mass media, and is a more comprehensive and thorough reflection work. Taking television transmission as the starting point, this paper examines the historical context of the dissemination of traditional Chinese culture, the ritualized form of existence, the turn of knowledge, the practice of state power and the theoretical practice of entertainment rhetoric over the past half century. At the same time, aiming at the pattern of contemporary cultural polyphony, the exchange path of Chinese cultural development is proposed. His writings have provided enlightenment for the dissemination of traditional Chinese culture. The book is informative, speculative in style, and unique in perspective, from which we can understand the situation of traditional Chinese culture in capital and power, as well as the trend of cultural communication.（AI翻译）

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