中国城市营销发展报告.2016:国家战略视野下的城市营销
China City Marketing Development Report(2016):City Marketing in the Context of National Strategy
图书简介
China City Marketing Development Report is committed to promote research and practice of strategic city marketing development in China.
This is the third city marketing research report in China. Trends and prospects of China city marketing development in recent years have been reviewed in the report. Based on the City Marketing Index (CMI) used in our project in 2009 and 2015, this study has formulated a new model, called the Chinese City Brand Development Index (CBDI). CBDI is a quantitative analysis tool including five sub-indicators, namely city cultural brand, city tourism brand, city investment brand, city livable brand, and city marketing communications. The sub-indicators are supported by 68 third class indicators. Based on the CBDI model, we tested and ranked 200 cities in mainland China, and created the annual CBDI report as well as five subject reports, including the City cultural brand development report, the City tourism brand development report, the City investment brand development report, the City livable brand development report, and the City brand communication report.
City marketing in the context of national strategy has been discussed as the theme of the China City Marketing Development Report. We focus on several hot topics related to China’s city marketing, such as city marketing in node cities in theYangtze river economic belt and in the“One Road, One Belt”strategy; smart- and digital city marketing; regional collaboration and marketing of JingJinJi (Beijing, Tianjin and Hebei); and the rebranding of Beijing as a Winter Olympics city. The focus is also on the shift from tourism- and destination marketing to city branding; urban color and city branding; cultural and creative industries in city brand activation; etcetera. According to the needs of Chinese city marketing development, we have selected a number of cities and case studies with relevant and interesting experiences in terms of city marketing, such as Toscana (Italy), Gothenburg (Sweden) , Medellin (Colombia) and Hangzhou (China) , Beijing (China).
China City Marketing Development Report is committed to promote research and practice of strategic city marketing development in China.This is the third city marketing research report in China. Trends and prospects of China city marketing development in recent years have been reviewed in the report. Based on the City Marketing Index (CMI) used in our project in 2009 and 2015, this study has formulated a new model, called the Chinese City Brand Development Index (CBDI). CBDI is a quantitative analysis tool including five sub-indicators, namely city cultural brand, city tourism brand, city investment brand, city livable brand, and city marketing communications. The sub-indicators are supported by 68 third class indicators. Based on the CBDI model, we tested and ranked 200 cities in mainland China, and created the annual CBDI report as well as five subject reports, including the City cultural brand development report, the City tourism brand development report, the City investment brand development report, the City livable brand development report, and the City brand communication report. City marketing in the context of national strategy has been discussed as the theme of the China City Marketing Development Report. We focus on several hot topics related to China’s city marketing, such as city marketing in node cities in theYangtze river economic belt and in the“One Road, One Belt”strategy; smart- and digital city marketing; regional collaboration and marketing of JingJinJi (Beijing, Tianjin and Hebei); and the rebranding of Beijing as a Winter Olympics city. The focus is also on the shift from tourism- and destination marketing to city branding; urban color and city branding; cultural and creative industries in city brand activation; etcetera. According to the needs of Chinese city marketing development, we have selected a number of cities and case studies with relevant and interesting experiences in terms of city marketing, such as Toscana (Italy), Gothenburg (Sweden) , Medellin (Colombia) and Hangzhou (China) , Beijing (China).(AI翻译)
作者简介
图书目录
相关推荐
-
图书 中国城市营销发展报告(2009—2010)
作者:许峰 钱明辉 李妍嫣 刘彦平
图书 中国城市营销发展报告(2009—2010)
-
2
图书 中国城市营销发展报告.2020:构筑城市品牌韧性
作者:刘彦平 许峰 赵峥 何春晖
图书 中国城市营销发展报告.2020:构筑城市品牌韧性
-
3
图书 中国城市营销发展报告.2017:国家品牌战略的城市担当
作者:刘彦平
图书 中国城市营销发展报告.2017:国家品牌战略的城市担当
-
4
图书 中国城市营销发展报告.2018:创新推动高质量发展
作者:刘彦平
图书 中国城市营销发展报告.2018:创新推动高质量发展
-
5
图书 中国城市营销发展报告(2014—2015):助力可持续城镇化
作者:刘彦平 许峰 钱明辉 艾玛·比约娜 城市绿色发展指数课题组
图书 中国城市营销发展报告(2014—2015):助力可持续城镇化
-
6
图书 中国城市营销发展报告.2019:创新创业促进城市内生增长动力
作者:刘彦平 许峰 赵峥 何春晖
图书 中国城市营销发展报告.2019:创新创业促进城市内生增长动力
-
7
图书 中国城市农产品流通发展报告.2016
作者:北京物资学院 全国城市农贸中心联合会城市农产品流通研究所
图书 中国城市农产品流通发展报告.2016
-
8
图书 中国城市品牌影响力报告.2021:助力构建新发展格局
作者:刘彦平 何春晖 许峰 赵峥
图书 中国城市品牌影响力报告.2021:助力构建新发展格局
-
9
图书 新媒体影响力指数报告.2019—2020
作者:刘志明
图书 新媒体影响力指数报告.2019—2020
-
10
图书 城市可持续发展:中欧的主要挑战与优秀案例:汉英对照
作者:中欧可持续发展报告课题组
图书 城市可持续发展:中欧的主要挑战与优秀案例:汉英对照
豆瓣评论