本书是课题组第二部城市营销专题研究报告。报告回顾了近年来中国城市营销的发展历程，提出城市营销指数（CMI）模型并对中国100个城市的营销发展进行了评估与测量。此外，就城市品牌、旅游、投资、文化及城市信息化等重点领域的城市营销问题进行了理论研究与经验观察。本书以新型城镇化为背景，围绕中国可持续城镇化的制度约束与创新、城市绿色发展、特大城市的定位与营销、新城建设与营销、城市形象、城市软实力等城市营销与发展的前沿和热点问题，进行了理论和对策研究。作为集体努力的成果，本书致力于推进中国城市营销研究，并为城市营销实践提供有价值的理论指导与经验参考。

This is the second city marketing research report in China.While China city marketing development in recent years has been reviewed as the qualitative observation，City Marketing Index（CMI） has been formulated as a quantitative analysis tool in the report which includes 4 sub－indicators，such as city brand strengths，city marketing communications，city marketing governance and city marketing outcomes and so on，and all these indicators are supported by more than 50 data items.Based on the CMI model，we tested and ranked 100 cities in mainland China.Based on theoretical and empirical framework，we researched four main areas of city marketing，i.e.，city branding，marketing city as a tourism destination，marketing city as an investable destination and marketing city for its livable quality etc.，not only leading theories，but also best practices.The report also focus on several hot topics of city marketing，such as sustainable development，cultural and creative industries，city image，new towns and mega－cities，information technology，soft power and urban governance mechanisms，etc.Furthermore，stimulating the sustainable urbanization has been discussed as the theme of the report.China City Marketing Development Report is committed to promote researches and practices of strategic city marketing development in China.

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