本书是国家社科基金项目“孔子学院跨文化传播影响力研究”的最终成果。全书分为理论篇和实践篇，共9章。理论篇由5章构成，对孔子学院跨文化传播影响力评估体系进行了理论建构，创造性地引入阴阳视角，对孔子学院文化影响和跨文化研究的相关理论基础进行了论证和分析，首次建构了孔子学院跨文化传播影响力的评估维度及指标。实践篇由4章构成，对海内外媒体孔子学院报道的话语分析进行了研究，根据研究结果对孔子学院的海内外传播提出了具体建议。本书结合中国本土理论，开拓了孔子学院研究的新视角，代表了目前国内孔子学院研究的最新成果。该书适合从事孔子学院研究和实践的人群阅读，也可供跨文化传播、组织传播与管理的学者借鉴参考。

This book is the final result of the National Social Science Foundation project "Research on the Impact of Cross-cultural Communication of Confucius Institutes". The book is divided into theoretical and practical chapters, with a total of 9 chapters. The theoretical chapter consists of 5 chapters, which constructs the evaluation system of cross-cultural communication influence of Confucius Institutes, creatively introduces the perspective of yin and yang, demonstrates and analyzes the relevant theoretical basis of cultural impact and cross-cultural research of Confucius Institutes, and constructs the evaluation dimensions and indicators of the cross-cultural communication influence of Confucius Institutes for the first time. The practice chapter consists of four chapters, which study the discourse analysis reported by Confucius Institutes at home and abroad, and put forward specific suggestions for the dissemination of Confucius Institutes at home and abroad based on the research results. This book combines local Chinese theories to open up a new perspective of Confucius Institute research, representing the latest results of Confucius Institute research in China. This book is suitable for people engaged in the research and practice of Confucius Institutes, and can also be used as a reference for scholars of cross-cultural communication, organizational communication and management.（AI翻译）

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