收藏 纠错 引文

全球化时代的中国篮球:治理、市场与文化

ISBN:978-7-5203-0924-0

出版日期:2017-10

页数:303

字数:256.0千字

点击量:8857次

定价:86.00元

中图法分类:
出版单位:
关键词:

图书简介

Chinese sports are developing under very complex and unique political economic,and cultural circumstances in the global age.This study aims to investigate the process of globalization in basketball through an examination of its multidimersional manifestations.The study aligns itself with George Ritzer's conceptualization of dichotonmizing the process of globalization into grobalization and gloclization.On that basis,the trajectory of basketball globalization in China is identified as the result of a contextual and competing interplay between the penetration of the NBA and the consequent engagement of Chinese basketball.

A quahtative methodolgical approach was conducted to achieve the research aim Data were collected from a number of sources,including offical docnments and semi-structured interviews with relevant basketball participants.The study reveals that globalization and basketball in china,in the political and institional dimension,is a conflicting process.The universalization of the NBA's governance model could not be fully assimilated dne to the centralization of power in the Chinese government,which is hidering the further professionalization and marketization of basketball.In the economic dimension,the globalization process is seen to interplay with the local basketball market,which is growing thanks to the adaption of the NBA's marketing strategies.In the cultural dimension,the study demonstrates that the NBA has to some extent cosmopolitanized and consumerized Chinese basketball culture,while resistance from both the state and the Chinese pepople has risen,creolizing the globalization of basketball culture in China.

Chinese sports are developing under very complex and unique political economic,and cultural circumstances in the global age. This study aims to investigate the process of globalization in basketball through an examination of its multidimersional manifestations. The study aligns itself with George Ritzer's conceptualization of dichotonmizing the process of globalization into grobalization and gloclization. On that basis,the trajectory of basketball globalization in China is identified as the result of a contextual and competing interplay between the penetration of the NBA and the consequent engagement of Chinese basketball. A quahtative methodolgical approach was conducted to achieve the research aim Data were collected from a number of sources,including offical docnments and semi-structured interviews with relevant basketball participants. The study reveals that globalization and basketball in China,in the political and institional dimension,is a conflicting process. The universalization of the NBA's governance model could not be fully assimilated dne to the centralization of power in the Chinese government,which is hidering the further professionalization and marketization of basketball. In the economic dimension,the globalization process is seen to interplay with the local basketball market,which is growing thanks to the adaption of the NBA's marketing strategies. In the cultural dimension,the study demonstrates that the NBA has to some extent cosmopolitanized and consumerized Chinese basketball culture,while resistance from both the state and the Chinese pepople has risen,creolizing the globalization of basketball culture in China.(AI翻译)

展开

作者简介

展开

图书目录

本书视频 参考文献 本书图表

相关词

请支付
×
提示:您即将购买的内容资源仅支持在线阅读,不支持下载!
您所在的机构:暂无该资源访问权限! 请联系服务电话:010-84083679 开通权限,或者直接付费购买。

当前账户可用余额

余额不足,请先充值或选择其他支付方式

请选择感兴趣的分类
选好了,开始浏览
×
推荐购买
×
手机注册 邮箱注册

已有账号,返回登录

×
账号登录 一键登录

没有账号,快速注册

×
手机找回 邮箱找回

返回登录

引文

×
GB/T 7714-2015 格式引文
黄福华.全球化时代的中国篮球:治理、市场与文化[M].北京:中国社会科学出版社,2017
复制
MLA 格式引文
黄福华.全球化时代的中国篮球:治理、市场与文化.北京,中国社会科学出版社:2017E-book.
复制
APA 格式引文
黄福华(2017).全球化时代的中国篮球:治理、市场与文化.北京:中国社会科学出版社
复制
×
错误反馈