This is the first city marketing research report in China.While China city marketing development history has been reviewed as the qualitative observation，City Marketing Index（CMI）has been formulated as a quantitative analysis tool in the report which includes 5 sub-indicators，such as city brand strengths，city marketing constructions，city marketing communications，digital city marketing and city marketing outcomes and so on，and all these indicators are supported by more than 100 data items.Based on the CMI model，we tested and ranked 100 cities in China-mainland.
Based on theoretical and empirical framework，we researched four main areas of city marketing，i.e.，city branding，marketing city as a tourism destination，marketing city as an investable location and marketing city for its livable quality etc.，not only leading theories，but also best practices.
The report focus on several hot topics of city marketing，such as sustainable development，cultural creative industries，2010 Shanghai Expo and crisis management in city marketing，etc.Furthermore，City marketing governance has been discussed as the theme of the report to resolve the bottleneck problem of city marketing management.
China City Marketing Development Report will be a serial publication biennially to promote researches and practices of strategic city marketing development in China.
作者：刘彦平 许峰 赵峥 何春晖
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