娱乐已经成为全球媒介的共同特征之一。但与实践中的狂热，如传播/接收、看/被看、生产/消费对于娱乐的如火如荼相比，学术理论界在提及娱乐的时候，总有些模糊而矛盾的态度。实则对于娱乐这一媒介现象，或者应该说是社会—文化现象，很难用好/坏、对/错、高雅/低俗等简单范畴来进行评判，也很难将其直接归入单一对照关系中，而是要进入社会、媒介的文化历史脉络中加以观照。

本书将娱乐作为一种社会文化、社会交往实践进行历时及共时性研究，不仅从传播学、形态学的角度，更从社会学、文化学、心理学等的角度研究娱乐尤其是电视娱乐。全书以游戏、故事与景观为关键词辨析娱乐与媒介的不同面貌及整体娱乐传播形态的变迁，在电视娱乐的基本传播形态及演变的脉络梳理中条分缕析娱乐谈话、智力问答、真实电视等典型形态，研究娱乐传播的全球模式和中国道路，同时着重考察电视娱乐与经济生产方式的关系、电视娱乐对特定社会群体文化身份认同的影响及娱乐在公共利益服务及文化软实力构建中的作用，探究娱乐中的政治、经济、文化因素有多少？娱乐如何形构了不同社会阶层、群体的角色？娱乐权力究竟有多大及影响面有多广？以此建构对电视娱乐乃至娱乐的全新审视。

Entertainment has become one of the common characteristics of global media. However, compared with the fanaticism in practice, such as spreading/receiving, seeing/being seen, and producing/consuming entertainment, academic theorists always have some vague and contradictory attitudes when mentioning entertainment. In fact, for the media phenomenon of entertainment, or should be said to be a socio-cultural phenomenon, it is difficult to judge it with simple categories such as good/bad, right/wrong, elegant/vulgar, etc., and it is difficult to directly classify it into a single contrast relationship, but to enter the cultural and historical context of society and media to be observed. This book conducts diachronic and synchronic research on entertainment as a socio-cultural and social communication practice, not only from the perspective of communication and morphology, but also from the perspective of sociology, cultural studies, psychology, etc., entertainment especially television entertainment. Taking games, stories and landscapes as the keywords, the book analyzes the different faces of entertainment and media and the changes of the overall entertainment communication form, analyzes the typical forms of entertainment talk, intelligence quizzes, real TV and other typical forms in the basic communication form and evolution of TV entertainment, studies the global mode of entertainment communication and China's road, and focuses on the relationship between TV entertainment and economic production mode, the impact of TV entertainment on the cultural identity of specific social groups, and the role of entertainment in public interest services and cultural soft power construction. How many political, economic, and cultural factors are involved in entertainment? How does entertainment shape the roles of different social classes and groups? How powerful and influential is entertainment? In this way, a new examination of television entertainment and even entertainment is constructed.（AI翻译）

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