在全球化和市场经济背景下，我国传媒消费主义文化的产生成为历史的必然，传媒领域的低俗化、同质化、偶像化、碎片化和单向化现象有不断蔓延之势，媒体社会责任的缺失已经严重到影响先进文化建设与和谐社会构建。本书通过对传媒消费主义的具体分析，指出在市场经济背景下我国媒体应担当的基本责任和义务，引导媒体、社会公众抵制传媒消费主义的负面影响，提出大力弘扬先进文化提供具体的对策思路，并为政府、传媒管理机构提供相关的政策建议，进而推动新时期我国的传媒文化和先进文化建设。

Under the background of globalization and market economy, the emergence of China's media consumerist culture has become a historical inevitability, the vulgarization, homogenization, idolization, fragmentation and unidirectional phenomena in the field of media have a continuous spreading trend, and the lack of media social responsibility has seriously affected the construction of advanced culture and the construction of a harmonious society. Through the specific analysis of media consumerism, this book points out the basic responsibilities and obligations that China's media should assume under the background of market economy, guides the media and the public to resist the negative impact of media consumerism, puts forward specific countermeasures for vigorously promoting advanced culture, and provides relevant policy suggestions for the government and media management agencies, so as to promote the construction of China's media culture and advanced culture in the new era.（AI翻译）

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