本书是课题组第五部城市营销专题研究报告。按照课题组提出的城市品牌发展指数（city brand development index，CBDI）、省域品牌发展指数（provincial brand development index，PBDI）及（urban agglomeration brand development index，ABDI）概念及指数模型，本书选取中国289个城市、30个省及19个主要城市群的品牌发展进行评估与测量，在此基础上，形成2017—2018年的中国城市品牌发展指数总报告、中国城市文化品牌发展指数报告、中国城市旅游品牌发展指数报告、中国城市投资品牌发展指数报告、中国城市宜居品牌发展指数报告、中国城市品牌传播发展指数报告、中国省域品牌发展指数报告及中国城市群品牌发展指数报告。

本书以“创新推动高质量发展”为主题，从城市营销的角度对2017年以来中国城市营销在创新驱动及新旧动能转换背景下的发展态势进行回顾和展望，重点研究了“双创”升级、城市品牌创新、城市营销治理创新等问题。同时，结合中国城市营销与城市品牌化发展的实际需要，选取旧金山、格拉斯哥、北京、哈尔滨、杭州等中外城市，作为城市营销、城市品牌化促进创新发展的典型案例进行深入研究。

基于数据分析、发展考察、理论聚焦及案例研究，本书从多个角度对我国城市（区域）营销与品牌化发展提出对策建议。作为集体努力的成果，本书致力于推进中国城市营销与品牌化研究，并为城市营销实践提供有价值的理论指导与经验借鉴。

Abstract

This is the fifth city marketing research report in China.Trends and prospects of China city marketing development in recent years have been reviewed in the report.Based on the Chinese City Brand Development Index（CBDI）,Provincial Brand Development Index（PBDI）and Urban Agglomeration Brand Development Index（ABDI）this study has formulated，we tested and ranked 289 cities,30 provinces and 20 city groups in China,and created the annual CBDI report（2017-2018）as well as seven subject reports，including the city cultural brand development report,the city tourism brand development report，the city investment brand development report,the city livable brand development report，the city brand communication report，China's provincial brand development report and the brand development report of urban agglomerations in China.

Stimulating high-quality development through innovation has been discussed as the theme of the China City Marketing Development Report.We focus on several hot topics related to China's city marketing，such as the upgraded Innovation and Entrepreneurship，innovation of city branding，and innovation of city marketing governance.At the same time，the report probed into several typical cities including San Francisco,Glasgow,Beijing,Harbin,Hangzhou and other Chinese and foreign cities to indicate how city marketing and city branding can promote urban innovation and high quality development.

At the same time，according to the needs of Chinese city marketing development,we have selected a number of cities and case studies with relevant and interesting experiences in terms of city marketing，such as Melbourne，Shenzhen,Beijing，Qingdao，Chengdu and Hangzhou，respectively，as holistic city brand,city culture brand，city tourism brand，city Investment brand，the city livable brand and the city brand communication case.

Based on data analysis，development study，theoretical focus and case study，China City Marketing Development Report is committed to promote research and practice of strategic city marketing development in China.

This book is the fifth research report on urban marketing in the research group. According to the concepts and index models of the city brand development index (CBDI), provincial brand development index (PBDI) and urban agglomeration brand development index (ABDI) proposed by the research group, this book selects 289 cities in China. The brand development of 30 provinces and 19 major city agglomerations was evaluated and measured, and on this basis, the general report of China City Brand Development Index, China City Cultural Brand Development Index Report, China City Tourism Brand Development Index Report, China City Investment Brand Development Index Report, China City Livable Brand Development Index Report, China City Brand Communication Development Index Report, China Provincial Brand Development Index Report and China City Agglomeration Brand Development Index Report were formed from 2017 to 2018. With the theme of "Innovation Promotes High-quality Development", this book reviews and prospects the development trend of urban marketing in China since 2017 under the background of innovation-driven and new and old kinetic energy transformation, focusing on the upgrading of "double innovation", urban brand innovation, and urban marketing governance innovation. At the same time, combined with the actual needs of China's urban marketing and city branding development, San Francisco, Glasgow, Beijing, Harbin, Hangzhou and other Chinese and foreign cities are selected as typical cases of urban marketing and city branding to promote innovative development for in-depth research. Based on data analysis, development investigation, theoretical focus and case studies, this book puts forward countermeasures and suggestions for the development of urban (regional) marketing and branding in China from multiple perspectives. As the result of collective efforts, this book is committed to promoting the research of urban marketing and branding in China, and providing valuable theoretical guidance and experience for urban marketing practice. AbstractThis is the fifth city marketing research report in China.Trends and prospects of China city marketing development in recent years have been reviewed in the report. Based on the Chinese City Brand Development Index（CBDI）,Provincial Brand Development Index（PBDI）and Urban Agglomeration Brand Development Index（ABDI）this study has formulated，we tested and ranked 289 cities,30 provinces and 20 city groups in China,and created the annual CBDI report（2017-2018）as well as seven subject reports，including the city cultural brand development report,the city tourism brand development report，the city investment brand development report,the city livable brand development report，the city brand communication report，China's provincial brand development report and the brand development report of urban agglomerations in China.Stimulating high-quality development through innovation has been discussed as the theme of the China City Marketing Development Report.We focus on several hot topics related to China's city marketing，such as the upgraded Innovation and Entrepreneurship，innovation of city branding，and innovation of city marketing governance. At the same time，the report probed into several typical cities including San Francisco,Glasgow,Beijing,Harbin,Hangzhou and other Chinese and foreign cities to indicate how city marketing and city branding can promote urban innovation and high quality development. At the same time，according to the needs of Chinese city marketing development,we have selected a number of cities and case studies with relevant and interesting experiences in terms of city marketing，such as Melbourne，Shenzhen,Beijing，Qingdao，Chengdu and Hangzhou，respectively，as holistic city brand,city culture brand，city tourism brand，city Investment brand，the city livable brand and the city brand communication case. Based on data analysis，development study，theoretical focus and case study，China City Marketing Development Report is committed to promote research and practice of strategic city marketing development in China.（AI翻译）