该书综合运用舆情理论、传播学、心理学、社会学、管理学等学科理论，在分析2015年我国食品行业主要食品安所有渠道络舆情事件基本特征与发展趋势的基础上，以2016年2—3月的大规模问卷调查为主要依据，主要运用不同的理论方法，从不同的视角研究食品安所有渠道络舆情的传播机理与引导及监管机制,分析网民对食品安全的关注、网民在食品安所有渠道络舆情中的非理性行为以及网民对网购食品的可靠性与安全性的认知与评价。在此基础上，对食品安所有渠道络舆情的演化机理、媒体对舆情传播的影响、食品安所有渠道络舆情监管的引导与决策机制等理论问题进行深入探讨。

The book comprehensively uses public opinion theory, communication, psychology, sociology, management and other discipline theories, on the basis of analyzing the basic characteristics and development trend of public opinion events in all channels of food safety in China's food industry in 2015, taking the large-scale questionnaire survey in February and March 2016 as the main basis, mainly using different theoretical methods to study the communication mechanism and guidance and supervision mechanism of public opinion in all channels of food safety from different perspectives, and analyze the concerns of netizens on food safety. The irrational behavior of netizens in the public opinion of all channels of food safety and the cognition and evaluation of the reliability and safety of food purchased online. On this basis, the evolution mechanism of public opinion in all channels of food safety, the influence of media on public opinion communication, the guidance and decision-making mechanism of public opinion supervision in all channels of food safety are discussed in depth.（AI翻译）

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