俭德是中华民族的传统美德，历来受到社会各界的重视。俭德不仅是个体品德，还是重要的家庭美德和政治伦理，具有促进个体品德完善、营造良好社会风尚的重要作用。当代大学生受消费主义文化等的影响，攀比消费、炫耀消费、高消费、奢侈消费等非理性消费现象日渐增多，影响到青年大学生正确人生观、价值观的形成与培育，对新时代高校贯彻落实立德树人根本任务提出了新的挑战。弘扬俭德优良传统，培养大学生勤俭、节制的优良品德，不仅是高校思想政治工作的重要内容，也是新时代生态文明建设的重要途径，对遏制消费社会的物欲膨胀、节约资源、合理消费、缓解社会矛盾以及促进社会和谐发展等具有重要意义。本书在阐述俭德思想发展历程、内涵、价值等的基础上，深入分析了当代大学生俭德培育的必要性和意义，探究了大学生俭德培育的途径和方法，提出通过俭德培育达到以俭修德、以俭节欲、以俭励志、以俭养情的长远目标，为高校更好地落实立德树人提供了理论依据和实践基础。

Thrift is a traditional virtue of the Chinese nation and has always been valued by all sectors of society. Thrift is not only an individual virtue, but also an important family virtue and political ethics, which plays an important role in promoting the perfection of individual morality and creating a good social custom. Contemporary college students are influenced by consumerist culture, and irrational consumption phenomena such as comparative consumption, ostentatious consumption, high consumption, and luxury consumption are increasing, which affects the formation and cultivation of young college students' correct outlook on life and values, and poses new challenges to colleges and universities in the new era to implement the fundamental task of cultivating virtue and cultivating people. Carrying forward the fine tradition of thrift and morality and cultivating the excellent moral character of diligence and thrift and moderation of college students is not only an important content of ideological and political work in colleges and universities, but also an important way to build ecological civilization in the new era, which is of great significance for curbing the expansion of material desires, saving resources, rational consumption, alleviating social contradictions and promoting harmonious social development in consumer society. On the basis of expounding the development process, connotation and value of the idea of thrift, this book deeply analyzes the necessity and significance of the cultivation of thrift and morality among contemporary college students, explores the ways and methods of cultivating frugality in college students, and puts forward the long-term goal of cultivating morality with thrift, abstinence with thrift, inspiring with thrift, and nurturing feelings with thrift through the cultivation of thrift, which provides a theoretical basis and practical basis for colleges and universities to better implement the cultivation of morality and cultivate people.（AI翻译）