本书是基于民俗学理论与方法的社会文化批评。

八个悖论式文化议题：学术研究与民俗生活之间的矛盾、学科的自然成长与运动式发展之间的矛盾、学术求真与大众传媒眼球效应之间的矛盾、精英文化批评与地方经济诉求之间的矛盾、文化多元性理念与独占性诉求之间的矛盾、民间文化遗产的共享性理念与私有化诉求之间的矛盾、城镇化变革及民俗生活的空间转换所造成的经济发展与文化迷失之间的矛盾、求仙问道与世俗利益之间的矛盾。

六个传统文化现代性话题：传统宗族社区在现代社会的人际关系与信息流通、灾难叙事中的灵异谣言、谣言传播中的情绪煽动及语言暴力、传统话语资源的商业化运用、江湖艺人的适应性生存、网络文化中的偶像崇拜与英雄生产等。

This book is a socio-cultural critique based on folklore theory and methods. Eight paradoxical cultural issues: the contradiction between academic research and folk life, the contradiction between the natural growth of disciplines and the development of sports, the contradiction between academic truth seeking and the eyeball effect of mass media, the contradiction between elite cultural criticism and local economic demands, the contradiction between the concept of cultural diversity and the demand for exclusivity, the contradiction between the concept of sharing of folk cultural heritage and the demand for privatization, the contradiction between economic development and cultural loss caused by urbanization change and the spatial transformation of folk life, The contradiction between seeking immortals and worldly interests. Six topics of traditional cultural modernity: interpersonal relations and information circulation of traditional clan communities in modern society, supernatural rumors in disaster narratives, emotional incitement and verbal violence in rumor transmission, commercial use of traditional discourse resources, adaptive survival of jianghu artists, idolatry and hero production in online culture, etc.（AI翻译）

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