电影是这个时代最具传播力、影响力和感召力的大众艺术之一，也是社会精神文化的重要组成部分，还具有巨大的经济价值。为了促进上海电影产业的快速、可持续发展，上海需要建立完善的电影产业全产业链，为此，本书对上海电影产业全产业链的发展路径进行研究。本书的研究思路是：首先，从理论上对电影产业全产业链的理论基础进行探讨；其次，对上海电影产业全产业链的发展现状进行剖析；再次，对美国、加拿大、日本、韩国与我国香港和台湾地区发展电影产业全产业链的经验进行分析；最后，提出上海发展电影产业全产业链的路径。

本书的主要结论和观点如下。（1）国外电影产业全产业链发展的路径：美国的路径是从电影企业全产业链发展到电影产业全产业链；加拿大的路径是借力好莱坞与保护本土特色电影的双螺旋发展；日本的路径是模仿与学习美国；韩国的路径是从政府严格管控到自由开放。（2）上海发展电影产业全产业链的目标是：使上海在电影的投融资、剧本创作、制作、发行、院线、影院和后电影产品等环节形成一个结构合理、功能齐全、相互协调、可持续发展的电影产业全产业链生态系统。（3）上海发展电影产业全产业链的八条路径是：第一，规划与“一全多专”产业关联紧密的上海电影产业集群格局；第二，围绕国际文化大都市建设进行上海电影国际化是差异化发展之路；第三，把创作作为上海电影产业全产业链发展的根基；第四，“互联网+”贯穿电影产业全产业链，重点发展网络大电影；第五，把高科技作为后期生产的支撑；第六，全面发展电影教育和培训，培养电影人才；第七，依托产业链优势环节打造上海电影品牌；第八，以供给侧改革补短板的思维发展电影产业全产业链。

Abstract

Film is one of the most popular arts with communication power,influence and inspiration in this era.It is also an important part of social spiritual culture and has great economic value.In order to promote the rapid and sustainable development of Shanghai's film industry,Shanghai needs to establish a whole industry chain of film.For this reason,this book proposes to study the development paths of whole industry chain of Shanghai film.The research idea of this book is firstly to discuss the theoreti cal basis of the whole industry chain of film theoreti cally.Secondly,to analyze the current situation of the development of the whole industry chain of film in Shanghai.Thirdly,it analyzes the experience of the United States and Canada,Japan and South Korea,Hong Kong and Taiwan in China in developing the whole industry chain of film.Finally,it puts forward the path that Shanghai develops the whole industry chain of film.

The main conclusions and views of this book are as follows.（1）The development path of the whole industry chain of foreign films.The path of the United States is from the whole industry chain of film enterprises to the whole industry chain of film industry.The path of Canada is the double-helix development of relying on Hollywood and protecting lo cal characteristic films;and the path of Japan is to imitate and learn from the United States.South Korea's path is one of strict government control to freedom and openness.（2）The goal of developing the whole industry chain in Shanghai film: form an eco-system of film industry chain with reasonable structure,complete functions and mutually coordinated and sustainable development in the in vestment and financing of films,script creation,production,distribution,cinema lines,cinemas and post-film products.（3）The eight paths for Shanghai to develop the whole industry chain of film are as follows.First,plan the pattern of Shanghai film industry cluster closely related to the industry of“one full and multiple industries”.Second,the internationalization of Shanghai's films around the construction of international cultural metropolis is the way of differentiated development.Third,taking creation as the foundation for the development of whole industry chain of Shanghai film.Fourth,“Internet+”runs through the whole industry chain of the film industry,focusing on the development of online movies.Fifth,taking high-tech as the support of post-production.Sixth,developing film education and training in an all-round way to cultivate film talents.Seventh,building Shanghai films' brands by relying on industrial chain advantages.Eighth,developing the whole industry chain of film with the thinking of supply side reform to strengthen the weak points.