图书简介
互联网改变了传统的信息存储和传递方式,也改变了以教育、出版和传媒为依托的知识生产和传播形式。2016年以来的知识付费热潮催生了庞大的知识付费市场,但伴随着用户红利期的消退,用户从焦虑冲动型购买转向了兴趣驱动式订阅,对知识产品的学科涵盖、主题知识、时点服务和应用场景提出了更高要求。本书探究知识付费用户行为的影响因素,构建知识付费平台的平台—用户—环境价值共创体系,为我国知识付费平台的持续深入发展提供策略参考。
The paying for the knowledge boom since 2016 has spawned a huge knowledge payment market. However, with the fading of the user bonus period, users have changed from anxious impulse purchasing to interestdriven subscriptions, which puts forward higher requirements for subject coverage, subject knowledge, pointsintime service and application scenarios of knowledge products. This book explores the influencing factors of knowledge payment user behavior, constructs the platform userenvironmentvalue cocreation system of paying for the knowledge platform, and provides strategic reference for the sustainable and indepth development of the knowledge payment platform in China.
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