本书创造性地阐述了“神话主义”的概念，以之指涉20世纪后半叶以来，由于现代文化产业和电子媒介技术的广泛影响而产生的对神话的挪用和重新建构。运用这一新的概念和理论视角，本书细致而深入地考察了当代中国神话在遗产旅游和电子媒介领域的再现和重构，分析了神话主义的文本特征和本质属性，并阐述了神话主义的生产与当代社会文化之间存在的互动关系。通过汉、哈尼和苗族的遗产旅游个案，以及互联网、电影电视和电子游戏等领域的考察，本书生动地论证了这一核心观点：神话主义是神话的第二次生命，二者既相互区别又彼此关联，呈现出循环往复、生生不息的关系。本书拓宽了神话学的研究领域，有助于学界和普通读者在更完整的脉络中洞悉神话的生命力。

This book creatively expounds the concept of "mythology" to refer to the appropriation and reconstruction of mythology since the second half of the 20th century due to the widespread influence of modern cultural industries and electronic media technologies. Using this new conceptual and theoretical perspective, this book meticulously and deeply examines the reproduction and reconstruction of contemporary Chinese mythology in the field of heritage tourism and electronic media, analyzes the textual characteristics and essential attributes of mythology, and expounds the interaction between the production of mythology and contemporary social culture. Through the heritage tourism cases of the Han, Hani and Miao ethnic groups, as well as the examination of the Internet, film and television, and video games, this book vividly demonstrates this central idea: mythology is the second life of mythology, both distinct and interrelated, showing a cyclical and endless relationship. This book broadens the field of study of mythology and helps scholars and ordinary readers to gain insight into the vitality of mythology in a more complete context.（AI翻译）

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